Project Description

Project

  • Highlight orthopedic surgeon Dr. Andrew Wickline performing the first total hip replacement applying the anterior approach at Arthroplasty Conference in Hyderabad, India
    • Broadcast surgery live to all conference attendees
  • Enter India’s specialty surgical table market with Mizuho OSI’s Hana® orthopedic table
  • Build brand awareness for Mizuho OSI through press releases, social media posts, and YouTube videos

Role

  • Created campaign concept and orchestrated the event
    • Worked with Mizuho OSI’s clinical marketing team on Q&A’s for surgeons, video clip ideation, and photo opportunities
    • Prepped Dr. Wickline and team for media events
  • Marketed event through press releases and social posts