Project Description

Projects

  • Develop Pardot Marketing Automation Campaigns

Roles

  • Art directed, wrote copy, designed, and launched campaigns
  • Developed marketing strategies to align with core businesses objectives
  • Created A/B testing for each campaign
  • Maximized ROI by analyzing data to evaluate success criteria and then incorporated new data-driven actions
  • Optimally managed leads through lead scoring, lead nurturing, and Salesforce.com