Project Description

Projects

  • Determine subject matter, content, and release dates for all press releases for local and international distribution
  • Create blog posts, articles, and white papers

Roles

  • Wrote blogs, articles, and press releases 
  • Worked with content teams to ensure everything was SEO optimized
  • Created a six-month editorial calendar that included press releases, social media, marketing automation campaigns, trade shows and events, interviews, and articles
  • Identified additional opportunities for customer and patient engagement to enhance our PR and promotional activities
    • Worked with surgeons to get testimonials from them and their patients for posting on all social channels
    • Interviewed KOLs and patients for story placements in industries online and printed publications